Co-Marketing Desk
Covers joint campaigns, content and events.
Follows the planning and delivery of co-authored research, webinars and shared campaigns.
Partnership Marketing Desk
A desk for Australian B2B marketers who find, run and measure strategic co-marketing partnerships and channel relationships.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Partnership Marketing Desk covers strategic co-marketing between B2B organisations in Australia. It looks at partner evaluation, joint planning, enablement and the measurement of shared campaigns.
Written for Australian B2B partnership and alliance managers.
- 01Partner Evaluation
- 02Co-Marketing Agreements
- 03Joint Campaigns
- 04Partner Enablement
- 05Lead Sharing
- 06Portfolio Review
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Partner Operations Desk
Covers agreements, enablement and lead routing.
Reviews the operational agreements and communication that keep partnerships working.
Partnership Strategy Desk
Covers partner evaluation, fit and portfolio decisions.
Examines how Australian B2B teams choose co-marketing partners and set shared objectives.
How we work
Written for the people who decide
Co-marketing partnerships for Australian B2B teams. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.