Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Partnership Marketing Desk.
Co-Marketing Desk
Covers joint campaigns, content and events.
Follows the planning and delivery of co-authored research, webinars and shared campaigns.
Partner Operations Desk
Covers agreements, enablement and lead routing.
Reviews the operational agreements and communication that keep partnerships working.
Partnership Strategy Desk
Covers partner evaluation, fit and portfolio decisions.
Examines how Australian B2B teams choose co-marketing partners and set shared objectives.