About us
Partnership Marketing Desk
Co-marketing partnerships for Australian B2B teams.
A desk for Australian B2B marketers who find, run and measure strategic co-marketing partnerships and channel relationships.
What we cover
Partnership Marketing Desk reports on Partnership marketing. Coverage is organised into 6 sections: Partner Evaluation, Co-Marketing Agreements, Joint Campaigns, Partner Enablement, Lead Sharing, Portfolio Review. It is written for Australian B2B partnership and alliance managers.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.