Portfolio Review
Balancing a few deep alliances with a wider partner network
Decide which partners need sustained joint work and which can serve a defined specialist role in a wider network.
Section
Portfolio Review
Portfolio Review
Grouping partnerships by the customer problem they solve
Group existing partners around customer tasks, check each contribution and identify overlap before planning joint activity.
Portfolio Review
Managing a partnership portfolio
Review partner coverage, campaign overlap, team capacity and renewal decisions across a B2B partnership portfolio.
Portfolio Review
Measuring a strategic marketing partnership
Measure a B2B marketing partnership with clear outcome definitions, distinct shared results and a careful assessment of added demand.