Building a shared briefing routine

A shared partner briefing should resolve questions affecting current work. Set a meeting rhythm to suit the partnership, add a briefing when a material change needs attention, and keep one record of decisions and actions.

Decide when to meet

Schedule briefings around active work, not an arbitrary calendar target. A changed offer condition, recurring customer question, new customer-facing campaign or unresolved claim may call for an extra meeting.

Ask participants to submit issues beforehand. Announcements can then be shared in writing, and meeting time can go to decisions.

Invite someone who can resolve each question. That may be the offer owner for a disputed capability or the publishing owner when approved wording must change.

Use four questions as the agenda

Bring the current partner guide and the list of open issues. Discuss customer questions with their relevant conditions; a short answer can be wrong if it omits who is eligible.

The ACCC says it can require businesses to back up claims about their products or services and may take compliance or enforcement action if a business misleads.

ACCC Compliance Risk Facts

Put the decision where people will find it

For each resolved issue, record the answer, its owner, when it takes effect and which material it affects. Mark unanswered questions and assign someone to obtain the facts. Send a short decision note to affected contacts, then update the guide if the answer will be reused.

For example, if a partner asks whether a feature is available to every customer, the briefing can assign the eligibility check and hold back a universal claim until the offer owner confirms the answer. Once confirmed, record the qualified wording where partners normally look for it.

If the same question keeps returning, check whether the guide, decision owner or route for urgent answers needs changing.