Joint Campaigns
Part of Co-marketing agreements and responsibilities
Agreeing on deliverables in a joint campaign
Define joint-campaign deliverables with clear outputs, owners, inputs, acceptance checks and a route for scope changes.
Agree each deliverable as an output someone can inspect and accept. “Produce a webinar campaign” leaves partners guessing whether it covers a registration page, slides, reminder emails and a recording. List every item, its owner, required inputs, review point and finish condition.
Describe the output before assigning work
Begin with the customer-facing activity, then list its parts. A guide might need an outline, final copy, designed file and distribution summaries. Decide whether source files, translations, accessibility work and later edits are included. This surfaces work that might otherwise appear halfway through production.
Field / Decision to make
- Output
- Format, audience, channel and approximate scope
- Owner
- Person or team preparing the item
- Partner input
- Expertise, offer details, brand assets or review needed
- Due point
- When a reviewable draft and final version are expected
- Acceptance
- What must be present and who can accept it
- Revision allowance
- Which changes are included before scope must be reconsidered
“Final landing page” is ambiguous if one partner expects approved copy and the other expects a published page. Name the handover: an editable file, an approved page draft or a live page at an agreed location. For email, distinguish copy, assembled message and sending.
Define a finish condition a reviewer can check
Use conditions suited to the asset. A guide may need agreed sections, verified product descriptions and a readable layout. A promotional email may need an approved subject line, visible offer conditions and a destination checked in its final format. “We like it” does not tell either party whether the promised work is complete.
Separate production acceptance from permission to publish. A designer may deliver a file while a partner still needs to verify a claim. The ACCC says it can require businesses to back up claims about their products or services and may take compliance or enforcement action if a business misleads. Include that review in the handover, but do not treat delivery as publication approval.
Ask each partner for one consolidated set of comments. Name who resolves conflicting edits and what happens if a claim cannot be verified. Removing or narrowing a claim may let other work proceed, but the revised asset still needs the agreed review.
Expose dependencies and changes
For each item, note what the other partner must supply and when: speaker names, approved offer details, a brand file or publishing access. If an input arrives late, record revised draft and release dates instead of leaving an unattainable schedule in place.
When the audience, format, number of assets or revisions exceeds the agreed entry, record the new output, effect on cost and timing, and who authorised the change. A version for another channel may be useful; it still needs an owner and finish condition.
Before work starts, ask each partner to identify what it will receive for every item. If one expects a finished recording and the other expects only a live session, the deliverable needs clarification.
