Joint Campaigns
Agreeing on deliverables in a joint campaign
Define joint-campaign deliverables with clear outputs, owners, inputs, acceptance checks and a route for scope changes.
Desk
Co-Marketing Desk
Follows the planning and delivery of co-authored research, webinars and shared campaigns.
Co-Marketing Agreements
Assigning responsibility for data verification
In a joint report, “both partners checked it” is not a verification plan.
Joint Campaigns
Avoiding several partners competing for the same campaign
Define the available campaign role, compare partner proposals consistently and explain the allocation decision.
Joint Campaigns
Building a shared campaign calendar
Build a shared campaign calendar that shows dependencies, owners, review dates, approved versions and realistic release points.
Joint Campaigns
Choosing a co-marketing offer both audiences need
Test a proposed co-marketing offer against both audiences’ needs, each partner’s contribution and the limits of its promise.
Joint Campaigns
Choosing a joint webinar topic beyond a product pitch
Choose a joint webinar topic from a real audience decision, test both partners’ expertise and write a clear educational promise.
Co-Marketing Agreements
Co-authored research and content
Co-authored research works when partners agree on a question, a method and responsibility for the findings before either brand starts writing.
Joint Campaigns
Deciding whether a partner campaign deserves more funding
Decide whether to repeat, revise, test or expand a partner campaign using delivery, relevant outcomes, full costs and a bounded next proposal.
Co-Marketing Agreements
Defining a research question both partners can support
A joint research question should matter to the audience and be answerable with data the partners can lawfully and accurately use.
Joint Campaigns
Defining shared value before planning a campaign
Agree the customer benefit, each partner’s return, distinct contributions and limits before choosing a joint campaign format.
Joint Campaigns
Distributing co-authored content without identical site copies
Two partners can distribute one research project without posting the same full article on both sites.
Joint Campaigns
Dividing production costs between partners
Agree which production costs are shared, who pays suppliers, how contributions count and who approves overruns.
Co-Marketing Agreements
Integration partnership marketing
An integration partnership is worth promoting when two products make a customer task easier together. Start with the task, the data or action crossing between …
Joint Campaigns
Joint campaign planning
Plan a joint B2B campaign with a shared brief, useful offer, release schedule, review points and a clear route for customer enquiries.
Joint Campaigns
Joint webinars and educational events
Plan a joint educational event around one audience question, complementary speakers, clear attendee data arrangements and useful follow-up.
Joint Campaigns
Keeping partner contributions visible in a joint report
Readers should be able to tell who asked the question, who supplied data, who analysed it and who paid for the work.
Joint Campaigns
Maintaining a record of shared campaign commitments
Keep a dated record of what each campaign partner accepted, delivered or changed, with owners, due points and evidence of completion.
Joint Campaigns
Managing a partner's delayed approval
Find the decision blocking a joint campaign, give the approver a complete version and choose a revised release plan.
Joint Campaigns
Measuring shared campaign outcomes without double counting
Reconcile two partners’ campaign reports into distinct people, organisations and opportunities while retaining useful interaction detail.
Joint Campaigns
Partner marketing operations
Run a joint campaign with clear owners, current asset versions, traceable decisions, approval checks and a workable response to delays.
Joint Campaigns
Planning an integration launch with another vendor
An integration launch has two dependencies: the connection must work, and both partners must describe it the same way. Agree on a launch owner on each side before …
Joint Campaigns
Planning the handoff between partner teams
Define what moves between partner teams, who receives it, which decision is needed and how blocked work reaches the right owner.
Joint Campaigns
Preparing a joint campaign retrospective
Prepare a shared account of delivery, decisions and customer response, then leave a joint campaign review with owned improvements.
Joint Campaigns
Replacing a campaign contact without losing decisions
Hand over current campaign decisions, versions, open commitments and approval authority when a partner contact changes.
Joint Campaigns
Restarting a partnership with a narrower scope
Turn a stalled B2B partnership into one bounded customer activity with clear contributions, approvals, limits and a review decision.
Joint Campaigns
Setting approval rights for shared marketing materials
Assign claim, brand, whole-asset and release approvals for shared marketing materials, with clear version and channel limits.
Joint Campaigns
Splitting speaking time between complementary experts
Divide a joint webinar by each expert’s teaching role, build clear hand-offs and rehearse for balance without forcing equal minutes.
Co-Marketing Agreements
Strategic co-marketing versus affiliate commissions
Compare joint campaign work with commission-based referrals and choose the arrangement that fits each partner’s contribution.