Joint Campaigns
Part of Joint webinars and educational events
Splitting speaking time between complementary experts
Divide a joint webinar by each expert’s teaching role, build clear hand-offs and rehearse for balance without forcing equal minutes.
Allocate speaking time around what each expert needs to teach, then rehearse to check the balance. Equal minutes are unnecessary if one part needs more explanation, but each partner should make a substantive contribution to the promised audience outcome.
Equal vs. Balanced Speaking Time
- Equal MinutesNot required. Can lead to under-explaining complex topics or overloading simple ones.
- Balanced ContributionEach expert delivers a substantive part aligned with their expertise and the audience’s learning goal.
Give each speaker a teaching job
Break the session's outcome into questions. One expert might explain how to diagnose the problem; the other might show the decision that follows. For each segment, record the question, lead speaker and takeaway. If both speakers give the same answer, combine the material or change one role.
In a hypothetical session on preparing a reporting workflow, an operations expert could describe where approvals enter the process while a reporting expert explains what information the report needs. Their roles should follow their actual expertise, not their logos on the invitation.
Build a run sheet from the questions
A simple sequence is opening question, first part of the problem, next decision, worked scenario, audience questions and close. Name the lead for each part and what the moderator should listen for. In a worked scenario, give the experts different questions so their answers build on each other.
Estimate minutes once the material exists. Allow for transitions and questions. If a demonstration runs longer than expected, shorten another segment deliberately rather than leave the second expert with a hurried closing slot.
Prepare the hand-offs
A transition should connect the decision just discussed to the one that follows. For example: once a team has identified the information it needs, how can it check whether a proposed workflow will supply it? That gives the next expert a reason to speak.
Agree how the moderator will handle overlap, disagreement and questions outside either speaker's knowledge. Different approaches can be useful when speakers explain the conditions under which each fits.
Each partner should verify statements about their own offer before the event. The Australian Competition and Consumer Commission accepts reports about possible misleading or false claims and can require businesses to back up claims they make about their products or services.
Key Guidelines for Joint Presentations
- ACCC OversightBusinesses must substantiate claims made in promotions; false or misleading claims may be reported.
- Audience FocusSuccess is measured by what attendees learn, not equal speaking time.
- Rehearsal TipUse a discreet time cue to maintain balance without disrupting flow.
Rehearse and adjust
Listen for repeated definitions, unexplained jumps and one speaker answering every question. Move a definition to the person who first needs it. Give a speaker a substantive teaching question if their part currently amounts only to reacting to the other.
Set a discreet time cue and assign an owner for questions that cannot be answered confidently. The final check is whether attendees can identify what each expert helped them understand, rather than whether both received identical minutes.
